J.J. Corry Irish Whiskey

J.J. Corry is an independent curator and creator of superior spirits, reimagining Irish whiskey traditions by collaborating with distillers & craftspeople around the world. They came to us to articulate their brand story and to refresh their identity and packaging. The whiskey world is still quite a traditional space and we immediately saw the potential to set J.J. Corry apart. Together with the team we decided to focus the redesign around the story of Louise’s collaborative spirit—bottling her whiskey adventures from her family farm on the Wild Atlantic Way. We are excited about the outcome—a beautiful, robust packaging system and brand that reflects the paths already traveled and celebrates the adventures that lie ahead.

Project Scope Brand Story, Messaging, Identity, Label Suites & Packaging Systems, Gift & Secondary Packaging, Art Direction, Photography, Cocktail Serve Photography, Renders, Copy Writing, Printed Ephemera, Website, Social Content