How brands lose their bite. How weird gets sanded down in the name of growth. Creativity as craft, currency, and sometimes survival. Strategy that hits like truth. Packaging that’s part of the product, not just the sales pitch. Death, design, and the dignity in getting it right. AI as a tool, a threat, a mirror. Ritual over reach. Women running businesses without pretending to have it all figured out. Whiskey, legacy, and when to break the rules. Branding as the new beauty myth. The pressure to perform. The freedom in not. What’s next. And why it matters.
How brands lose their bite. How weird gets sanded down in the name of growth. Creativity as craft, currency, and sometimes survival. Strategy that hits like truth. Packaging that’s part of the product, not just the sales pitch. Death, design, and the dignity in getting it right. AI as a tool, a threat, a mirror. Ritual over reach. Women running businesses without pretending to have it all figured out. Whiskey, legacy, and when to break the rules. Branding as the new beauty myth. The pressure to perform. The freedom in not. What’s next. And why it matters.
